The digital marketing industry is constantly evolving and adapting to newly available technologies. In fact, many industry leaders today say that we are on the cusp of a digital marketing revolution, which will be powered by the incorporation of blockchain and AI to deliver more reliable data driven-communication networks.
As such technological solutions continue to evolve at a lightning pace, the industry has already somewhat experienced their impact, allowing individuals, companies, and brands to target their strategies to audiences like never before.
However, we are just at the beginning of this journey. Today, the MarTech industry is growing fast and is expected to grow by a further CAGR of 44% by 2025. Its scope includes projects and systems that are utilizing groundbreaking technologies like blockchain to disrupt the playing field in a way that allows small and medium-sized companies to have the same access to their consumers as more dominant ones — and also allowing marketers to further optimize and target their strategies efficiently across any marketing channel.
Blockchain is already being developed and streamlined into the marketing world, and there are several notable projects out there concentrating on applying this technology in ways that enable marketers to interact with their audiences more specifically and efficiently. For example, AdChain developed by MetaX is a blockchain-based solution that tracks ads using distributed ledger technology to provide advertisers with a comprehensive trail of everything related to the campaign such as, how much was spent, who saw the ad, and the conversion rates. This allows advertisers to optimize their strategies further as they will have even more data to consider when running new ad campaigns and modifying existing ones to perform better than before.
Another project that is set to disrupt the industry is the Singapore-based MarTech platform, Ojamu, which has had a lot of hype and interest in recent months. Ojamu leverages a unique cross-chain solution that can securely access data from various blockchains, including Ethereum, Polygon, Solana, and Polkadot, to create and offer the most effective digital marketing strategies for each client and their audience. The platform allows marketers access to millions of data points and will give real-time, relevant strategic marketing recommendations alongside in-depth audience data that will unlock new potential opportunities for individuals, companies, and brands alike.
Blockchain-based systems are set to bring more transparency to the marketing space. In a blockchain-based system, any changes made on the blockchain ledger can be seen by the public which creates an ecosystem of trust. Moreover, the nature of blockchain systems provides more security, more reliable data streams, more privacy for consumers, a more trustless and competitive business environment, and pressure on marketers to implement more socially responsible and trustworthy strategies.
The development and streamlining of such technologies in an industry that can seem to be quite set in its ways will mean that there will be a cultural revolution in the global marketing space encompassing a complete shift from today’s established financial and commercial model. This means that when such technologies achieve maximum impact, advertisers, companies, and brands will have to adapt to stay competitive and maintain trust from their audiences. Such developments can be scary for some but exciting for others ready to embrace new models and methods to ultimately achieve success.
Implementing such systems will create undeniable benefits and benchmarks for the marketing world. This is because they are geared towards maintaining a more transparent and reliable flow of truthful data that can easily move from consumer to marketer. To conclude, blockchain is set to heavily impact the future of the digital marketing industry and is something that individuals, brands, and companies will need to take into account when trying to achieve their future marketing goals.
About Master Ventures
Master Ventures is a blockchain-focused venture studio helping to build the next generation of blockchain-based Web 3.0 system innovations within the crypto industry. Launched in 2018 by Founder and CEO Kyle Chassé, the company’s ethos can best be summarized in the acronym #BeBOLD: Benevolent, Open, Love, Decentralized.
Master Ventures co-creates with entrepreneurs and businesses worldwide to turn the best ideas into innovative and disruptive products. They do this by investing as strategic partners through offering advisory services to the projects they believe in. To date, Master Ventures has invested in over 40 crypto projects, including the likes of Kraken, Coinbase, Bitfinex, Reef, DAO Maker, Mantra DAO, Thorchain, and Elrond.
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