We are excited to announce our investment in ARize, an XR company specializing in creating web augmented reality (AR) and web virtual reality (VR) solutions for SMEs to deliver unique experiences for their business audiences.
What is ARize?
In 2021 online shopping and E-commerce gained even more popularity, with over 2.14 billion people worldwide expected to buy goods and services online, a significant increase from 1.66 billion in 2016. This has led to more competition in this industry and an ever-growing demand for sellers to outperform each other by significantly reducing their bounce rates and converting more potential buyers who visit their websites.
Delivering the best possible user experience is a never-ending race between online stores and E-commerce websites. Improving site navigation, optimizing UX design, improving loading time and having high quality visual and written content all have a massive impact on buyer intent and sales. Still, arguably today, these are not enough to make you stand out from the rest. This is where ARize comes in.
ARize is an augmented reality platform that allows you to create your own high-quality AR samples easily and intuitively and then launch them on a platform of your choice. The technology enables users to take a picture of an object or product and save a 3D digital version which can then be accessed by others and visualized in any place or location, essentially allowing a try before you buy user experience that integrates with many online web building solutions, including Shopify, Bigcommerce, Magento, Woo Commerce, WordPress, etc.
Watch how it works in this video, click here.
Embracing BlockChain To Enter The Metaverse
In addition to streamlining new-age visual solutions to benefit businesses and consumers alike, ARize is also embracing blockchain to enter the Metaverse. The team behind the project is bringing their knowledge to the table to explore how high-quality, 3D, AR and VR building blocks can be applied en masse in the virtual world and also to develop an NFT-powered marketplace for Metaverse-ready virtual goods.
Developments on this front have already started to occur with the launch of the ARZ token, the platform’s native utility token launched on Decubate, which will power its expansion into the Metaverse market.
Why We Invested?
ARize is a platform with a groundbreaking technology that is set to not only benefit the world of online shopping and E-commerce as it already has done successfully but also to contribute heavily towards the exploration of 3D, AR and VR technologies to enhance the creation of a Metaverse with endless possibilities.
Much like the internet we use today, the Metaverse is a shared virtual space where individuals and businesses can interact freely. Over recent times the disruptive capabilities of blockchain alongside visual technologies such as 3D, AR and VR have become increasingly apparent, where we find ourselves on the cusp of history with a new culture of virtual worlds set to be a big part of our future. This is why we believe ARize is a project of great importance as it will leverage its in-depth knowledge of these key technologies that will be essential to enhancing the Metaverse and pushing its scope to new heights. We are excited to have invested in the project and are working closely with the team to create a dialogue on how to expand into the Metaverse effectively.
ARize is a Web-AR platform for creating desired 3D & AR content and publishing on any eCommerce platforms (BigCommerce, Shopify, Magento, WooCommerce). Using 3D and AR product visuals, your customers can interact with your product in their own environment and see its real size and materials being used, which ultimately helps them make a better purchasing decision and drives more online sales for your eCommerce store.
About Master Ventures
Master Ventures is a blockchain-focused venture studio helping to build the next generation of blockchain-based Web 3.0 system innovations within the crypto industry. Launched in 2018 by Founder and CEO Kyle Chassé, the company’s ethos can best be summarized in the acronym #BeBOLD: Benevolent, Open, Love, Decentralized.
Master Ventures co-creates with entrepreneurs and businesses worldwide to turn the best ideas into innovative and disruptive products. They do this by investing as strategic partners through offering advisory services to the projects they believe in. To date, Master Ventures has invested in over 40 crypto projects, including the likes of Kraken, Coinbase, Bitfinex, Reef, DAO Maker, Mantra DAO, Thorchain, and Elrond.
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